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An e-merging epidemic threatens progress on teen smoking

By Robin Koval, President and CEO, Truth Initiative®

We have made great strides over the last two decades in the fight against youth tobacco use. In 2000, 23 percent of teens smoked, a proportion that dropped to an all-time low of 4.6 percent in 2018 — a remarkable milestone for public health. Truth Initiative is proud to have significantly contributed to that decline through our youth smoking prevention and education campaign, truth® which has prevented millions of young people from becoming smokers, including more than 2.5 million in the past three years alone.1

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