Aiding the most vulnerable seniors with vaccines
Blue Cross and Blue Shield (BCBS) companies commit to a new pilot initiative—the Vaccine Community Connectors program—that aims to vaccinate 2 million of the nation’s most vulnerable seniors against COVID-19.
Joining with America’s Health Insurance Plans (AHIP), BCBS companies will use their data and analytic capabilities, combined with additional data on social factors that can create barriers to accessing vaccines, to identify those 65 and older in vulnerable and underserved communities who are most at risk. The project will promote greater health equity by removing obstacles to vaccinations.
“The most vulnerable people in our country have suffered disproportionately from the COVID-19 crisis, and we are determined to end this inequity,” said Kim Keck, BCBSA president and CEO. “Through this initiative, we are committing our unique resources—our people, our data and our enduring community ties—to quickly and equitably bring life-saving vaccines to those who need them most.”
The initiative builds on vaccination outreach and support activities that Blue Cross and Blue Shield companies around the country already have underway.
As vaccine supplies expand and registrations become available, BCBS companies will:
- Identify seniors 65 and older who are vulnerable to COVID-19 and who live in areas where vaccination rates are most inequitable.
- Work with partners in the community to educate seniors on the safety, efficacy, and value of COVID-19 vaccines.
- Contact those seniors who are eligible to get a vaccine through multiple channels to make registration and appointment scheduling easier, answer questions, help them to understand when, where and how they can receive vaccines and remind them about any required second doses.
- Coordinate services, such as transportation, to help overcome barriers that may stand between them and being vaccinated.
- Work with federal, state, and local leaders to deliver vaccines to underserved communities and closely collaborate with pharmacy and other vaccination partners.
- Track progress to ensure that those who need vaccinations most are receiving them.
Learn more about Vaccine Community Connectors.
- See BCBS company efforts supporting COVID-19 vaccinations.
- Read about the Blue System’s $7 billion commitment to fight COVID-19.